Three simple steps that will help you evolve your business

To keep evolving is vital for all businesses, regardless of whether you are a newly founded startup or an established company, it is important to remain competitive and adopt digital processes in today’s global digital economy. Here are three simple steps to evolve your company and bring it into the digital age.

Image taken from Pexels

Step 1: The Blank Sheet of Paper

What would your company look like if you could start over using today's technologies? What physical space would you need, and what would it look like? Bringing your company into the digital age means better customer experience, more productive employees, and efficient production. In other words, evolving your company to utilize digital tools internally and externally.

Categories that are useful to look into while brainstorming:

  • Employees
  • Production
  • Online presence

Digital transformation will look different depending on which industry your business falls under and how many existing paper-based systems you have in place that will need to be re-examined. For many long-standing established companies, digital transformation is about shedding outdated processes as much as it is about adopting new ones, and for SME’s or agile startups digital transformation means to fully understand your technological investments in order to capitalize on existing technologies. It is important for businesses that they understand the potential of their technology investments and adapts processes to fully utilize these capabilities rather than just asking 'how much faster can we do things in the same way?'.

You may be able to identify immediate changes to enhance your workplace. For example, many employees don't need to work at a specific desk all day. And many offices are open-plan, which can be distracting. So why not designate certain meeting rooms as silent workspaces when they're not in use? Or promote collaboration by creating pods of desks rather than arranging them in straight lines.

Step 2: The Shake-off Step

At this point, you will probably have quite a few ideas on how can your business be improved. Let's sort them!

  1. Some ideas might be blocked by others. It is best to mark those ideas in red. That means you will come back to them when they are not blocked any longer.
  2. Think about the impact each idea will make on your company. Make a numbered list starting with the most impactful idea to the least one.
  3. For each idea add a difficulty level. Any marking here will do, but we usually use "A" for "easy", "AA" fore "medium and "AAA" for "difficult".

Now you should have a decent idea of what can you do right away. The point of this step initially is to "shake off" the ideas that are not of the first need, that have low impact and are difficult to achieve. The rest of the ideas will be your main focus for the next step!

Step 3: Act on It Step

  1. Choose one or two ideas that you can act on now from the top of your list.
  2. Raise the success rate by redefining your tasks into SMART goals.
  3. Set up a plan for each goal. In other words, split the goal into more manageable tasks. We highly recommend using time as one of the measurements. This way you will be more accountable and stay easier on track.


Let's look into steps once again:

  1. Blank sheet of paper step. Brainstorming session!
  2. The shake off step. Organize the ideas you have.
  3. Act on it step! Plan and execute!

At first sight, it might look like it's a lot of work. And you are right, it is. Don't get discouraged! Once you get going, you will start seeing results in no time.

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